Designing an end-to-end food customization experience to order Starbucks on the Gopuff app, taking into consideration how two brands collide and how to introduce a new UI pattern.
This is just a sneak peak — for the full case study, please reach out at rwshih@gmail.com or on LinkedIn↗.
Background
As the first delivery service to be licensed to make Starbucks drinks, the pilot program also asked the question: what does ordering Starbucks look like when it's NOT on the Starbucks app? Will people still be able to order their Caramel Crunch Hazelnut Pump Whipped Cream Latte with Oat Milk?
Problem
Highlights
Example: new collection storefront with correlated display pages
Example: modifying on product display page vs. full modifier catalog
Some outcomes
Learn more
Thanks for taking a look at this case study! This is really only a small snippet of the work that was done.
For the full case study, please reach out at rwshih@gmail.com or on LinkedIn↗
