Bevmo.com Redesign
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Live site, order some beer (if you're in CA): bevmo.com↗

Designing an entire alcohol e-commerce experience while migrating it to a new ecosystem at the same time, balancing working with both external and internal devs and aligning with multiple key stakeholders from CEO's to BevMo! store managers.

This is just a sneak peak — for the full case study, please reach out at rwshih@gmail.com or on LinkedIn↗.

Background

The BevMo! digital platform had been neglected for years, and was on the verge of falling apart.

BevMo! has been around since 1994, and its digital presence... showed its age, with users unable to properly shop for their alcohol needs. The project requirements were twofold: 1, to migrate the frontend site onto Shopify, and 2, to redesign the entire site to meet our design and usability standards. In two months.

Challenge

How do I redesign an entire e-comm site by myself in an extremely tight timeline?

Highlights

Auditing and creating a new site from the ground up, from information architecture to content taxonomy.

Transparent design in tandem with product and engineering, so that basic yet functional features could be built even while designs were still WIP.

Example: sign in page & sign up flow

Actively engaging in resource prioritization and driving conversations with leadership backed by user research.

Example: advocating for more engineering resources and time to get navigation headers right

Some outcomes

+32% in comparable sales (to retail sales)

- 65% decrease in CS calls related to e-commerce

+30% increase in conversion rate

Learn more

Live site, order some beer (if you're in CA): bevmo.com↗

Thanks for taking a look at this case study! This is really only a small snippet of the work that was done.
For the full case study, please reach out at rwshih@gmail.com or on LinkedIn↗

Bevmo.com Redesign‍‍

Live site, order some beer (if you're in CA): bevmo.com↗

The BevMo! digital platform had been neglected for years, and was on the verge of falling apart.

How do I redesign an entire e-comm site by myself in an extremely tight timeline?

Auditing and creating a new site from the ground up, from information architecture to content taxonomy.

Transparent design in tandem with product and engineering, so that basic yet functional features could be built even while designs were still WIP.

Actively engaging in resource prioritization and driving conversations with leadership backed by user research.

+32% in comparable sales (to retail sales)

- 65% decrease in CS calls related to e-commerce

+30% increase in conversion rate

Live site, order some beer (if you're in CA): bevmo.com↗

Bevmo.com Redesign
‍‍